The Art of Instagram Influencing: How to Work with Brands and Create Sponsored Content

Instagram

Instagram influencers are powerful — at least when it comes to social media marketing and marketing a product/service. They have the potential to generate a ton of buzz for brands and products, but in order for this to happen, there has to be authentic connection between the influencer and the brand. There are many roads one can take when creating an Instagram account, each with its own benefits and drawbacks, but you must choose wisely in order to make your account stand out. A Trusted services to buy instagram followers can help you gauge your audience’s sentiment towards your brand, which can help you make informed business decisions.

Here are ways to create an Instagram account and make an impact on your followers, brands and industry:

Choose your content wisely

When choosing what content to share on your Instagram, it’s important to choose wisely. While posting a lot can be effective in gaining a lot of followers rapidly, it can also be effective in making them unfollow you. Make sure that the content you post is engaging and authentic. Posting too many promotional posts or not enough interesting content can hurt your reputation as an influencer and make brands hesitant to work with you. A good rule of thumb is 50% engaging photos and 50% branded/sponsored photos.

Instagram

Be yourself

Many people see Instagram influencers as celebrities or public figures. Therefore, they want to create and share content that reflects on their personality. Be yourself. Don’t be afraid to show what you’re passionate about or what interests you in life. You are serving a purpose, but you are also creating your own content and will be holding yourself accountable for the things you post, so choose wisely and don’t try to fit in with the crowd.

Make it look good

The aesthetic of your Instagram account is key to making it stand out. Choose a theme and stick to it. If you want to share photos of things that look nice, try and make them “hyper-realistic”. If you want your photos to look slightly more conservative, but still have a nice aesthetic, try and use color schemes that are appealing in appearance. A good rule of thumb is to be tasteful with the aesthetics you present on your account.

Don’t use too many filters

A lot of Instagram users feel the need to use editing tools to enhance the appearance of their photos, but this can be harmful when it comes to making your account stand out. Brands and people on Instagram are very particular about what they will and will not tolerate in terms of content, so using a lot of different filters that do not portray your aesthetic in the best light may hurt you in the long run. A good rule of thumb is to have at least 3-4 filters, but nothing more than that.